TRACE BRITT 

aRT DIRECTOR / GRAPHIC DESIGNER / ILLUSTRATOR

CONTACT # 530.262.3095  -  trace@tracebritt.com


IN A NUTSHELL:

  • Highly creative, multi-talented and broadly experienced in advertising, and marketing with a solid and extensive track record of success.
  • Dynamic team player with exceptional collaborative and communication skills, both written and verbal.
  • Highly skilled in client and vendor relations building partner consensus to ensure projects are completed on time and on budget.
  • Passionate and inventive in the development of marketing strategies, projects and campaigns, intuitively adapting new technologies, processes and procedures.

PROFICIENCIES:

MAC OSX and WINDOWS 8 PLATFORMS: 

  • PHOTOSHOP
  • ILLUSTRATOR
  • INDESIGN
  • OFFICE
  • POWERPOINT
  • PAINTER
  • FLASH
  • LIGHTROOM
  • PREMIERE (video - developing)
  • AFTER EFFECTS (developing)
  • HTML5 (developing)
  • DREAMWEAVER
  • MUSE

I am an image specialist thoroughly experienced in producing and manipulating both raster and vector graphics, having supplied work in both formats to some of the nation's largest ad agencies, design firms and corporations for more than 15 years.

 I am a "traditionally" trained commercial artist who has brought that background into the digital realm and it has paid substantial dividends. I am digitally savvy but have retained the ability to create original artwork digitally that retains the look and feel of natural media.

I am not intimidated by constantly evolving new technologies and indeed thrive on the developments. I am used to having to think on my feet and learn “on the fly”. The clients that have hired me over the years speak volumes about my efficacy, reliability and the excellent quality of my work.

As a project manager I have had to adapt to the changing technological environment and coordinate the work of many specialists in a wide variety of technologies.

AREAS OF KEY FOCUS:

  • Full life cycle project management
  • Careful coordination of design concepts to maintain consistency across all elements of a campaign
  • Established national caliber illustrator
  • Web content design and production
  • Print design and production
  • Video editing capabilities
  • Excellent client and vendor relations
  • Close attention to new media developments and awareness of today’s ever changing social media marketing environment
  • ALWAYS satisfy the client!

clients:

A partial list of satisfied clients I have had the pleasure of working for to date would include the following:

J. Walter Thompson / Procter & Gamble / McCann-Erickson         Young & Rubicam / BBDO Worldwide / Ketchum / Foote, Cone & Belding / Clorox / Anheuser-Busch / Potlatch / Kenner Toys  AT&T / Steelcase / Miles Laboratories Nestlé / Magnavox
ChevronTexaco / Case Tractors / Del Monte / Upjohn                    Sun Microsystems /  KFC/Taco Bell / Target / Transamerica          Hewlett Packard /  U.S. News & World Report

I have additional work for viewing not on this website including original working files — available on request. Please see the following section for highlights and more extensive information on my professional experience.


EDUCATION:

Graduate of Ball State University, Muncie, Indiana with a BS degree in Marketing / Visual Communications. I graduated magna cum laude with special recognition as the most outstanding student in the Visual Communications program.

Further studies at Napa Valley College, Napa, California in Digital Graphics - Photoshop, Illustrator course completion.

I am constantly learning as the technological nature of this industry continues to expand. Online training for various software updates has become a regular and necessary part of my continuing efforts to remain current with the latest developments.



PROFESSIONAL EXPERIENCE:

 

2008 to PRESENT: THE CREATIVE ARM — 

Wyoming State Office of Travel and Tourism – National Campaign - Posters, POP Displays, 4/C Newspaper Inserts, and Website Design / Graphics for a campaign based on famous people associated with the state of Wyoming / Agency: Barnhart USA, Denver, CO


SoyLabs LLC – Corporate Identity Development, Stationery, Posters, Print Collateral, Trade Show Display, Website Design, Animated Video Production for Online and Trade Show Presentation


Orkin – National Pest Control Poster, Brochures, Collateral Design and Illustration / Agency: The Richards Group, Dallas, TX

HIGHLIGHTS:
Excellence in developing a corporate identity package for SoyLabs LLC as it grew from a U.C. Berkeley research startup to today’s profitable managing tenant of the Missouri Plant Science Center in Mexico, Missouri, and today has become a primary supplier of soybean based nutraceuticals to the food industry as SL Technologies.  Projects have included interpreting complex technical research information into full color illustrated graphics for both print and online presentation. These became the foundation for engaging and dynamic instructional materials, website content and a trade show display for securing SoyLabs’ initial clients for the purchase of their soy derived Lunasin® nutritional food supplement additives. Today they are on the leading edge of new and truly beneficial nutraceutical food additives.


1993 to 2006: BARB HAUSER ASSOCIATES —

San Francisco for United States west of the Rocky Mountains – graphic design & illustration services worldwide.(Agent retired in 2006)

Select Client Work:


American Institute of Aeronautics & Astronautics – Poster for International Symposium & Exhibition “100 Years of Powered
Flight” / AIAA

Nestlé Foods – Packaging for Carnation Cocoa Mix Products, Juicy Juice, Coffee-mate products, Nescafe products among others / Agency: Enterprise/IG, San Francisco, CA


Chevron – Delo Oil Products, Station POP, Large Scale Graphics, Main Office and International Interior Graphics, Collateral materials


Orkin – Pest Control Poster and Collateral Design & Illustration / Agency: The Richards Group, Dallas, TX


Del Monte – Multiple Ads, POP Display, Collateral Artwork and Design / Agency: McCann Erickson, San Francisco, CA

HIGHLIGHTS:
Involved in the development of multiple product packaging projects for Nestlé Foods in cooperation with Enterprise/IG of San Francisco. These projects involved millions of dollars of national and international packaging for the Carnation line of Cocoa Mix products, the Coffee-mate line of coffee creamer products and specialty holiday product lines. I did the illustration work that required critical “wrap” fitting of the artwork for the Coffee-mate products as well as a revised new “sunburst” design for the Nestlé logo itself.  
My illustration work also has been used on products from the Nestlé Juicy Juice product line as well as Aunt Jemima (Dunkers) and Nature Made


1990 to 2008:  SCOTT HULL ASSOCIATES — 

Dayton, OH for United States east of the Rocky Mountains – project management, illustration & graphic design services worldwide.

Select  Client Work:

Procter and Gamble  – Pringles Baked Wheat Stix Package Artwork & Design / Agency: LPK, Cincinnati, OH


Asgrow – Seed Products Brochures, POP Poster Graphics, Collateral / Agency: Osborn & Barr, St.Louis & Kansas City, MO


Epic Records  – CD Packaging Art for The Charlie Daniels Band “A Decade of Hits”, The Oak Ridge Boys "Gospel Express"

 
Transamerica  –
Illustration & design for Transamerica Reinsurance Annual Report / Agency: Luquire George Andrews, Charlotte, N.C.

HIGHLIGHTS:
Procter and Gamble has involved me in the packaging art for their line of Pringles Baked Wheat Stix products through the design firm of LPK in Cincinnati, OH.  As with Nestlé these projects involve multi-million dollar investments in packaging for nationwide use.
I’ve done editorial illustration work for magazines  - Reader’s Digest, Electronic House, Spirit, Arizona Highways, Affordable Housing Finance among others - as well as CD package art for such releases as The Charlie Daniels Band “A Decade of Hits” and The Oak Ridge Boys “Gospel Express” through Epic Records.


1988 to 1990:  Art / Creative Director at MZB Advertising — 

Indianapolis, IN, where I handled accounts as diverse as Arvin Automotive Products & the Chi-Chi’s Restaurant Chain.

HIGHLIGHTS:
Laid the groundwork for my advertising industry experience. Developed print ads and illustrations for the Chi-Chi’s Restaurant chain, Arvin Automotive Products,  Merchant’s Bank of Indianapolis and many other local Indianapolis clients.